How to Beat Amazon for Organic Traffic

Amazon currently dominates more than half of all retail sales online. If you’re smaller merchant that’s trying to sell online via e-commerce, it’s nearly impossible to get out of Amazon search engine results. Amazon can dominate a paid search engine result with the amount of money that it can put into advertising. It is possible to pull ahead of some Amazon results however, it just means focusing on your own optimization. Here are some strategies on how you can beat Amazon with organic traffic:

Get to Page 1 First

In order to get started you will have to properly optimize your page to reach a page one ranking. Google brands now use hundreds of factors in order to rank a page and it’s all powered by page rank technology. Algorithms will prioritize the pages based off of the quality of the links in the quantity of the links that are on any webpage. A company that has a long history of SEO optimization can offer quality as well as likely a quantity of search engine results. If you are a company that is just establishing itself it may take you some time to start incorporating the back linking and the quality of links that you need to reach page one.

Building Quality Content

In order to get to page one and maintain this rating you will have to develop a quality approach at securing links that will improve your rankings. The most authoritative content on any search engine result is valuable search engine content. Creating valuable content that is useful for your users will help to ensure that people were regularly visit the page.

Try Resource Pages

Linking to outside resources can provide you with quality link building. If you can get your website hosted on a resource page such as a directory, this will help you capture more traffic and work your way up search engine results. 

Fix Broken Links

Fixing a broken link on your page is very important to getting a quality site map and establishing a better relationship with content publishers. Establishing better links to pages that are relevant to your industry can be an important way to turning your content into something that’s much more useful. Broken links will only act as a detriment to your page so be sure to check on your content often for older links.

Keep some of these top ideas in mind and remember that you can beat amazon for organic traffic with the right optimization strategy. This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St Petersburg SEO company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.