WEB ANALYTICS FOR BEGINNERS

Internet is used everywhere nowadays, in everything, both big and small. Millions of people use the internet every hour, and they look for hundreds and thousands of sites in that span of time. You have the freedom to go on any site you want, to look for any piece of information you might need. There’s a way to know which sites you visit and what you may like or wish to buy. It is done to enhance your internet experience.

WHAT IS WEB ANALYTICS?

Web Analytics is a way to collect, analyze and measure the data of the sites that are visited by the people. The data that is collected is used to optimize your web experience. This process is used to deal with market research it is also used to determine the changes in web traffic after a certain new advertisement is launched. It is widely used tool used for marketing and sales of products and also to enhance your web experience.

WHAT ARE SOME OF THE BEST WEB ANALYTIC TOOLS?

There are a number of web analytic tools available from which you can choose from. They are:

GOOGLE WEB ANALYTICS: This is a completely free service that keeps track of the traffic on your website. They provide with great statistics about the amount of people who have visited your site and what they have done on your site. All the world’s leading websites use The Google Analytics to check the traffic on their websites.

YAHOO WEB ANALYTICS: After Google, the Yahoo Web Analytics offers you a deeper understanding of web analytics. They provide you with better options for control of access and a simpler approach to analytics relating to multi-site, real-time collection of data and the behavior of the site visitor.

CRAZY EGG:This is a web analytic tools that requires a fee of $9.99 per month. It gives you a heat map analysis and helps you track your visitor activity. This analytic tool allows you to see what parts of your site the visitor has clicked on the most. It generally helps you to create a much better website and increase your website’s usability. They also offer a 30-day money back guarantee for their customers.

GOOGLE WEBSITE OPTIMIZER: Google Website Optimizer is another web analytic tool that is free of cost. This tool gives you a statistic data of the amount of people who have clicked on your website, and particularly focuses on the parts of your website that have received more clicks by the visitors. This helps in increasing the websites sales, as the analyzer can analyze what makes some of their products better than the others and what they can do to change the rest. You can run tests on the various parts of your website, experiment on the Headlines or the others parts of the website, and you can get the results from the visitors themselves, depending upon how they respond to these changes.

CONCLUSION

This is all the immediate information about Web Analytics and there are many more web analytic tool options for you to choose from yet the ones mentioned above are the best.

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How to Beat Amazon for Organic Traffic

Amazon currently dominates more than half of all retail sales online. If you’re smaller merchant that’s trying to sell online via e-commerce, it’s nearly impossible to get out of Amazon search engine results. Amazon can dominate a paid search engine result with the amount of money that it can put into advertising. It is possible to pull ahead of some Amazon results however, it just means focusing on your own optimization. Here are some strategies on how you can beat Amazon with organic traffic:

Get to Page 1 First

In order to get started you will have to properly optimize your page to reach a page one ranking. Google brands now use hundreds of factors in order to rank a page and it’s all powered by page rank technology. Algorithms will prioritize the pages based off of the quality of the links in the quantity of the links that are on any webpage. A company that has a long history of SEO optimization can offer quality as well as likely a quantity of search engine results. If you are a company that is just establishing itself it may take you some time to start incorporating the back linking and the quality of links that you need to reach page one.

Building Quality Content

In order to get to page one and maintain this rating you will have to develop a quality approach at securing links that will improve your rankings. The most authoritative content on any search engine result is valuable search engine content. Creating valuable content that is useful for your users will help to ensure that people were regularly visit the page.

Try Resource Pages

Linking to outside resources can provide you with quality link building. If you can get your website hosted on a resource page such as a directory, this will help you capture more traffic and work your way up search engine results. 

Fix Broken Links

Fixing a broken link on your page is very important to getting a quality site map and establishing a better relationship with content publishers. Establishing better links to pages that are relevant to your industry can be an important way to turning your content into something that’s much more useful. Broken links will only act as a detriment to your page so be sure to check on your content often for older links.

Keep some of these top ideas in mind and remember that you can beat amazon for organic traffic with the right optimization strategy. This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St Petersburg SEO company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.

Three secrets to good SEO

Search engine optimisation (SEO) is by far one of the best tools to rank sites in the search engine results pages, also known as SERPs.

While SEO involves hundreds of factors that influence search engine rankings, such as keywords, site speed, content cluster suggestions, long-tail keywords, and backlinks, just to name a few.

Which is why there is a very good and compelling reason to invest in a good SEO company Sydney Australia that can help you gain optimum results in boosting your business site to rank in search pages?

But while it may take a while to see the results of SEO in your site, the success of the process relies on the strategies that are applied.

Whether it be SEO in Sydney or anywhere else in the world, an effective SEO strategy would always be one’s own secret formula to success. Here are some of the best-kept secrets of SEO that have been proven effective;

Unique Title Tags

This is by far one of the best formulas that have been found effective in SEO optimised sites. Title tags are indicators of page details that tell search engines what to look for and what keywords or key phrases are relevant to the search.

For instance, ideal title tags are placed in the order of the primary keyword followed by the secondary keyword such as the brand. Use a dash in between the keyword phrases with a pipe at the end just before the brand name.

Do not use duplicate title tags and make it not more than 55 characters in length including the spaces.

Robust meta descriptions

While it is established that meta descriptions do not play a direct role in influencing search results, it is equally important to take advantage of meta descriptions to indicate what users can find when they visit your page.

Just like title tags, SERPs will show keywords that the user is looking for and the chance of showing your link to direct them to the website.

Make sure to develop compelling meta descriptions limiting characters and spaces within 150 to 160. Avoid using duplicate meta descriptions, use quotes or symbols as Google will recognise it and omit it from the description.

Include targeted keywords in the content

It is critical to developing content that is unique and relevant, but make sure never to have more than one page using the same content or else you get driven down the rankings.

Always create content using targeted keywords that are relevant to the article. Any SEO company Sydney Australiacan vouchusing keywords not more than 4 instances within the content.

Also, avoid copying and pasting press releases on your website, since Google algorithms can detect multiple publications and you can end up getting penalised and negatively affect your rankings.

MEDIA MARKETING SIMPLIFIED

Marketing has proven itself to be one of the most important things when it comes to business. Marketing is the way a company can reach out to its customers. It is the way a company can help sell their products by connecting with the proper audience and customers. Without the aid of marketing it becomes really difficult to propagate the new products of your company to others. Marketing helps the people to know what your products are all about and why they should buy them. They simplify buying and selling of substances by describing the uses and benefits of the products.

MEDIA MARKETING:Media marketing is more in rage nowadays. We all know the importance of media in our live. Media is used everywhere since its invention and is used as one of the most productive and best ways to communicate with one another. Everyone nowadays is on social media platforms. Media has tied the world into one, therefore, marketing can be done impeccably and amazingly with the help of media platforms.

Media marketing requires a few particular things. These are the bits that make media marketing click. Media marketing is done with the help of these things:

WEB DESIGNING: Web designing is an important factor of media marketing. Web designing is used to design websites which act as the virtual windows to check out your product. A classic website is necessary for your company to make a name and stand out.

DIGITAL MARKETING: Digital marketing is important because with the help of digital marketing, people can easily access your website. Search engine marketing or Search engine Optimization is used to make sure your website appears when someone types something related to it on any search engine like Google or Yahoo.

GRAPHIC DESIGNING: Graphic designing is another most important thing. Your company can’t prosper if it does not have a kickass logo or an amazing nameplate. Graphic designing is used to create amazing logos, brochures, business cards and many other substances. They give a look to your company and its digital presence.

There are many other parts of media marketing like content marketing, ecommerce websites, grants., ORM’s etc.

If you’re looking to hire a company for your internet marketing, the best company for that matter will be the Login Media Marketing in Singapore. This company is known to be extremely understanding to the client’s needs and requirements and helps to build a marketing plan based on what the client might need. They also keep in mind the competitor’s movements so that your company can stay one step ahead. They are good at website development.

There’s another media marketing company in Singapore. The 5ivemedia is one of the best media marketing companies in singapore. They provide all the internet marketing services that are mentioned above along with ecommerce, SEO, language translation, conversation tracking and many more. They too help in identifying your needs and then giving you a solution to your problems. They are good at ecommerce website development.