Website Design

The Power of Influencer Marketing

This article intends to examine situations in which influencer marketing agency campaigns were employed to significant effect. In this article, we’re covering a study of two very large “Goliaths” in their industry. We’ve held back a few of the details to protect the parties in question.

Background – Goliath on Goliath

A little over a decade ago, in working with a sizable international CPG company, I had the opportunity to get a front-row seat on the most significant turnaround I’ve ever seen resulting from an Influencer Marketing or Brand Ambassador campaign. The setting was South Africa, and neither of the two companies was local to the country. They were the 2nd and 4th largest companies in the world in their industry, and both did business in more than 150 countries. We’ll call them Company B and Company R.

Details

  1. Here are a few of the critical details about this study.
  2. Both companies were multi-billion dollar entities with the corresponding resources.
  3. Both companies employed the full marketing mix in their efforts.
  4. Company B reached its zenith of around 90% of the South African import market in 1990.
  5. Company R controlled the remainder of approximately 10% of the market at that time.
  6. Results In the ten years from around 1990 to approximately 2000, the share of the import market in South Africa completely reversed with Company R taking about 90% share and Company B declining to around 10%.
  7. Company B saw no discernible changes in media spend or activity and was at a loss to how the transformation took place. It should be noted that company B retained its position as #2 in the world during this time frame.

Success Factors

Not long after the ten-year period identified above, Company B purchased all the worldwide interests of Company R. Although I was working on their US business, I was working with Company B at the time. Consequently, we had the opportunity to study what took place. In a nutshell, Company R had implemented a national Brand Ambassador program within a couple of key channels in South Africa to acquire nearly all of Company B’s business. Here are a few of the key reasons this was successful.

Consumption Focused

The program was limited to a couple of Trade Channels where the products were heavily used but were not traditionally considered key points of distribution. The program focused on consumption rather than delivery.

Complete Assimilation

Rather than hire traditional salespeople or marketers, Company R hired people who were entirely at home in the targeted environment. They hired people who were already entrenched in the desired environment wherever possible. This enabled instant credibility for their Brand Ambassadors and garnered immediate results.

Practical Invisibility Company R targeted Trade Channels, where the majority of the selling activity was very subtle and almost entirely after regular business hours. This made it nearly impossible for a Company B representative to encounter a Company R Brand Ambassador at work.

Summary

Company R was able to overcome Company B and completely reverse market share over ten years despite fewer resources and a fraction of the market power. More importantly, Company B was utterly unaware of the methods used to achieve this major shift until they purchased company R. The entire campaign was almost an “anti-marketing” campaign. It made use of influencers as more of a “peer-in-his-natural-habitat” approach to Influencer Marketing. That, my friends, is The Power of Influencer Marketing.

Can You Design A Website?

If you’ve got a head for design, love being creative and know your way around a computer then web design could be the career for you. Web designers create the visual content that you see on a website. This includes the colours, font, layout and formatting for example. When you think just how many millions of websites there are, you can see that there will always be a need for web designers. 

What will I need to know?

Some basic programming language will definitely come in handy, such as HTML, Javascript, Flash or PHP. Search Engine Optimisation knowledge will also be very helpful. You’ll find loads of free resources online to begin understanding the basics but as web development is an ever-evolving field, be prepared for ongoing training and learning.

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Am I suited?

One of the most important skills will be a good eye for aesthetics. Take a look at the things around you and lots of websites and get a feel for what looks good, what works well and any ideas you have that could improve something. If you’re passionate about design and technology then that’s a great place to start. 

Will I need a portfolio?

When you’re looking for work in this field, it pays to have experience. When starting out, it’s unlikely you’ll have any clients so the best way to showcase what you can do is to design your own website. Eventually, you’ll need to build up a portfolio but initially you need an online presence so launching your own site is the best idea. Remember to always test your work before you launch and treat it like it’s a paid project with deadlines and schedules.

Stay up-to-date

Once you have compiled a portfolio, always keep it updated as web design changes quickly so you don’t want to get left behind with work that looks outdated. Keeping your presence on trend is the best way to market yourself. Think about creating your own personal brand and market yourself as a professional designer.  To do this it might be best to contact someone like a ryco seo belfast agency who have support at the end of the phone.  An SEO Belfast business have years of experience so it’s worth getting in touch.   Success doesn’t very often happen overnight but with some perseverance and patience, it can be a fun journey.

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Is it just about design?

Not only do you have to create websites that look great and function well but also the challenge of managing a successful business if you choose to work on a freelance basis. There is a great deal of planning involved, marketing projects and communication that takes place. Many of the necessary skills will evolve over time and cannot be picked up quickly in a classroom. 

Skill Set

Excellent communication is vital for dealing with clients or developers. You will have the ability to express yourself clearly and confidently, explain your design ideas, why you chose them and how they are the best choices for the client. Planning is another essential skill. Sometimes inspiration hits like a lightning strike but most times, a bit of planning can kickstart that inspiration. You’ll also need to spend time researching your client’s business and finding out what competitors and related industries are doing.

MEDIA MARKETING SIMPLIFIED

Marketing has proven itself to be one of the most important things when it comes to business. Marketing is the way a company can reach out to its customers. It is the way a company can help sell their products by connecting with the proper audience and customers. Without the aid of marketing it becomes really difficult to propagate the new products of your company to others. Marketing helps the people to know what your products are all about and why they should buy them. They simplify buying and selling of substances by describing the uses and benefits of the products.

MEDIA MARKETING:Media marketing is more in rage nowadays. We all know the importance of media in our live. Media is used everywhere since its invention and is used as one of the most productive and best ways to communicate with one another. Everyone nowadays is on social media platforms. Media has tied the world into one, therefore, marketing can be done impeccably and amazingly with the help of media platforms.

Media marketing requires a few particular things. These are the bits that make media marketing click. Media marketing is done with the help of these things:

WEB DESIGNING: Web designing is an important factor of media marketing. Web designing is used to design websites which act as the virtual windows to check out your product. A classic website is necessary for your company to make a name and stand out.

DIGITAL MARKETING: Digital marketing is important because with the help of digital marketing, people can easily access your website. Search engine marketing or Search engine Optimization is used to make sure your website appears when someone types something related to it on any search engine like Google or Yahoo.

GRAPHIC DESIGNING: Graphic designing is another most important thing. Your company can’t prosper if it does not have a kickass logo or an amazing nameplate. Graphic designing is used to create amazing logos, brochures, business cards and many other substances. They give a look to your company and its digital presence.

There are many other parts of media marketing like content marketing, ecommerce websites, grants., ORM’s etc.

If you’re looking to hire a company for your internet marketing, the best company for that matter will be the Login Media Marketing in Singapore. This company is known to be extremely understanding to the client’s needs and requirements and helps to build a marketing plan based on what the client might need. They also keep in mind the competitor’s movements so that your company can stay one step ahead. They are good at website development.

There’s another media marketing company in Singapore. The 5ivemedia is one of the best media marketing companies in singapore. They provide all the internet marketing services that are mentioned above along with ecommerce, SEO, language translation, conversation tracking and many more. They too help in identifying your needs and then giving you a solution to your problems. They are good at ecommerce website development.